May 9, 2025
EDA in Snowflake for Dummies: Explore Smarter, Not Harder
Exploratory Data Analysis; Data Science
With the clamp down on discretionary spending and disruptions in global supply chains, retailers need to be extra sensitive about cost optimization and brand differentiation through tailored digital experiences.
Resolve multiple identities into a single customer based on deterministic and fuzzy matching and apply automated besting rules.
Stitch together a complete view of your customer based on first party demographic, behavioral and transactional data, as well as third-party data enrichment.
Identify your best customers to match with lookalike audiences and acquire high-quality new customers.
Cross-sell and upsell products to customers with personalized recommendations and dynamic pricing.
Empower marketers to create segments on the fly with instant natural language queries that don’t take two weeks to activate.
Track your product inventory and push throughput with flash sales and inventory-triggered campaigns.
Keep advertisers informed by sharing data on campaign performance with advertisers through clean rooms that don’t divulge your proprietary customer data.
Stay ahead with the latest thinking on data, AI, and innovation in banking.